Depending on which developer pitches you first determines what platform your site is built on. Some use content management systems such as Joomla or Wix, while other coders love to keep themselves in business and recommend a hard-coded site that only they can handle. And then there are those scammy-type developers who take drag and drop sites and charge a fortune.
My advice, both personally and professionally from my experience working at a digital marketing agency, always use WordPress. It amazes me how many business owners and bloggers get convinced to use anything else.
Once you’ve narrowed down your platform—WordPress, cough, cough—it makes it a tad bit easier to find a developer. Sure, this is only half the battle, but it’s a great start. Find a developer or designer experienced in WordPress and you’re at least starting out on the right foot.
To help solidify your decision, here are 7 reasons why WordPress websites dominate when it comes to SEO & Life.
1. It’s as user friendly (and intuitive) as your iPhone
Okay so you can’t hit a button and call on Siri to build your site, but it’s the next best thing. With an easy-to-use dashboard (it looks similar to your Facebook one), you can update your website and add new posts like a pro.
2. Optimizing for SEO is better than finding a specialist to help
According to Aspireid.com, search engines love the coding behind WordPress sites. I mean look how clean it is! On top of that, plugins like Yoast make optimizing for SEO as simple as adding posts. It may take you a few minutes (or hours depending on how large your site is), but it’s definitely do-able and a total DIY project. Make sure to do your homework on how to implement the best SEO strategies first.
3. You don’t need a degree or background in coding
My guess is that search engines love WordPress because they don’t have to sift through all of the different “dialects” that come from developers guessing their way through things. Sure, if you know code, you can jump ahead and code if you want, but you don’t have to.
In addition, when you add a post or a page, you may recognize your favorite icons from Microsoft Word or Google Docs making it a synch to bold or italicize things. You can even hyperlink using the same chain icon as your email.
4. No monthly or hidden fees
WordPress is absolutely free to install and free to use on a monthly basis. There are no contracts and no questionable fees. Yes, you still need to purchase hosting and fancy plugins and templates do require some upfront cash, but, for the most part, you can create a professional website for a very reasonable investment.
5. Plugins & Templates make your site awesome
They pretty much have a plugin to fit your needs, and the same goes for templates. These nifty little guys were designed to make your life easier. Don’t have a background in web design? No problem. Use a template. Need to add a calendar or scheduler to your site but can’t afford a pricey coder? No problem. Use a plugin.
As a forewarning, not all plugins and templates are free so you may need to do some research first. Although I don’t buy too many, I always recommend paying for a decent, responsive template. It will definitely save you time and several headaches in the long run.
6. Social integration is a breeze
Search engines love to dock websites for lack of social integration. It’s not enough to just have a website. Now your site needs to be socially responsible and connected to every social media platform possible.
If you’re already up to five or six social media accounts, then this can seem like a huge pain. Luckily, we’re talking about WordPress here and it’s not too good to be true. Depending on your template’s features, adding social media integration can be as simple as typing in your username.
7. It’s the epitome of DIY, with a little help of course
That title says it all. When it comes to WordPress, you’re dealing with the king DIY project. Sure, it’s a big undertaking, but there are enough blogs and support forums to at least get you going. The more you can do yourself, the less expensive it will be to outsource the rest. Of course if you get in there and feel completely overwhelmed, calling an expert might be a good idea.
So now you can stop wasting your time and money wondering what platform you should use for your site. Purchase your domain name, hosting package and drop a WordPress engine on there (fancy way of saying install WordPress) and get going. If you get stuck after those steps, call an experienced WordPress ninja. After all, your time wasted is money wasted too.
Featured Photo Credit: WPThemesChecker.com